Banks - Reward Your Customers Incrementally, Based on Their Profitability

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Published 06 April 2010 | By SunTec

Financial Institutions (FI) are on the verge of a strategic make-over. The market conditions imply an increased need to generate revenues and customer profitability, to ensure sustainability and future business success. In order to achieve these objectives, the FIs need to devise strategies that leverage customer relationships in a way that has never been done before.

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