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GDS and Pattern Recognition Enter into a Reseller Agreement

Published 10 May 2010 | By GDS Link

Reseller agreement between GDS Link and Pattern Recognition allows custom fraud models developed by Pattern Recognition to be deployed through GDS Link's core technology platform, DataView360™, and its new merchant acquirer solution, DataView360-Detect.

GDS Link LLC, a global provider of customer-centric risk management and process automation solutions, recently announced a partnership with Pattern Recognition Systems, an analytics company that utilises its proprietary modeling software, Pattern Logic, to deliver predictive models to financial companies. Through a reseller agreement, Pattern Recognition can deploy its custom fraud models through GDS Link's core technology platform, DataView360™, and its new merchant acquirer solution, DataView360 Detect, which is designed to satisfy many of the unique risk management and compliance requirements of merchant acquirers and ISOs. This includes the detection and mitigation of potential fraud related to the merchant on-boarding process and pre or post batch merchant settlement.

"Partnering with Pattern Recognition allows us to deliver a very robust offering to the merchant acquirer industry," Paul Greenwood, president at GDS Link, said. "The ability to implement customised predictive models via DataView360 Detect will only enhance the value proposition of our solutions. We can further reduce risk and improve operational efficiencies by minimising false positives and ensuring fraud analysts are working the right accounts at the right time."

DataView360 supports internal and external data access, attribute set creation and maintenance, scorecard implementation, unlimited decisioning and retro scoring processes. The solution enables the rapid customisation and deployment of credit policies that meet clients' specific needs for monitoring the customer lifecycle. Pattern Logic integrates seamlessly into DataView360, generates performance-validated rules, and delivers transaction-based risk scores in real-time or batch mode.

Canh Tran, president of Pattern Recognition, explained, "We are very excited to partner with a financial technology leader like GDS Link. This will allow both companies to deliver solutions and deploy in a matter of months, instead of years, further minimising client risk and accelerating return on investment."