Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Banking Business Review
Return to: BBR Home | Suppliers

Business Intelligence and Analytics

By First Data

As a leader in predictive analysis and decision management software, First Data can help you manage your business more dynamically. Our core analytics technology can ensure you make smarter, faster decisions at each point in the customer life cycle by delivering solutions that combine relevant information with the science of predictive analytics.

Applied analytics combined with mixed data sources deliver numerous benefits, from reducing your costs to increasing your productivity and overall profitability.

First Data understands data; how files are sourced, collected, updated and structured. Our technology can help you combine previously untapped and unstructured data from call centres, collector notes and e-mails with traditional structured data from transactions and account master files to create mixed data solutions that:

  • Identify new customers and intelligently manage offerings while minimising marketing expenses and increasing profitability.
  • Utilise customer feedback and non-traditional data sources to refine product and service delivery programmes.
  • Leverage proprietary industry data sources and automate the processing of large files quickly and economically.
  • Optimise business decisions using predictive analytics for collections, recovery and contact centre performance.