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Campaign Management for Finance and Banking

By Business Systems UK

The OPEX Campaign Management application is a customer interaction management tool, designed to improve staff performance with consistent messaging and customer focus.

It automates the process of what needs to be communicated with dynamic call flow and customer information and is particularly beneficial for those organisations subject to compliance and FSA regulation.

OPEX's Campaign Management tool is flexible enough for users to capture any information relevant to the campaign from each interaction along with comments and call outcomes. Where necessary, call-backs can be automatically scheduled and users can also indicate when they are on breaks assisting campaign managers with workforce planning.

This application comes with powerful reporting capabilities and has an extensive range of ready-made templates available. The level and depth of information captured ensures that patterns can be quickly established and corrective action taken to enhance and maximise campaigns, achieving a better return on investment (ROI).


  • Ease of use minimises user training and need for in-house technical expertise
  • Reduced costs - ability to change campaigns without third party involvement
  • Strong support functionality with online self-help, user forums and prompts
  • Reporting capabilities provide excellent feedback loop into business processes
  • Ease of integration with other systems e.g. CRM, diallers, call recording systems
  • Supports distributed offices and home working environments

For more information contact us at sales@opexhosting.com or call 020 8326 8326.