Western Union Launches Consumer Loyalty Prepaid Card

Published: 02-Jul-2009

Targeting eight million Western Union Gold Card loyalty members in US

Western Union Company, a global money transfer services firm, is planning to add features to The Western Union Gold Card, the company's global consumer loyalty program, with the addition of a reloadable Visa prepaid card. However, it will selectively offer the program in July targeting eight million Western Union Gold Card loyalty members in the US.

The company said that the card members need not to fill out money-transfer forms when sending money-transfers; members can earn points to redeem for rewards that include merchandise or money-transfer discounts; every transaction with a Gold Card earns free phone time and the card also serves as a calling card, allowing the user to recharge phone time.

The company has reported that they have recently launched ‘Overnight Home Delivery’ service pilot featuring the new Western Union MoneyWise Visa prepaid debit card, designed to meet the needs of money-transfer receive consumers. The MoneyWise card is sent overnight via FedEx to be delivered at recipient's door the next day and it can be activated by the receiver with the Western Union Money Transfer Control Number. The card also is protected by the Visa zero liability policy.

Together, the Western Union Gold Card and MoneyWise Visa prepaid cards offer both send and receive money-transfer services and consumers can upload money to a reloadable prepaid debit card with the flexibility to leverage rewards and benefits to send and receive money transfers. They can make retail, online or over the phone purchases anywhere, as the Visa card is accepted worldwide.

Stewart Stockdale, Executive Vice President and President, The Americas for Western Union, said: “Designed to better serve the needs of our money-transfer send customer, the new and enhanced debit prepaid Western Union Gold Card will help strengthen our relationship and value proposition among our most loyal customers, providing each with increased convenience, and smart and cost-effective ways to better manage their money in what is becoming a cash versus credit driven economy.”

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