Longtop To Upgrade CRM System For National Commercial Bank In China
Longtop will implement data-mining techniques and new analytical functions will be added including performance appraisal, unified view of customer profile, customer analysis and decision making, statistical inquiry and reporting.
Longtop Financial Technologies, a software developer and solutions provider targeting the financial services industry in China, has announced that it has signed a contract to upgrade the Customer Relationship Management (CRM) system for the headquarters of National Commercial Bank in China.
Earlier in 2008, Longtop was selected by the customer to develop a customized CRM system to improve the quality of client services and increase business efficiencies.
Weizhou Lian, Chief Executive Officer of Longtopm said: “I am delighted that our ongoing work has led to this opportunity to strengthen and expand our CRM service relationship with this customer. It also demonstrates the recurring structure of our revenue model and extends our market leadership for management related solutions such as CRM.”
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