Barclays launches new advertising campaign
Barclays is to launch a new advertising campaign designed to highlight the creativity of its staff. The campaign will run with the tagline "Barclays, now there's a thought", and is intended to make the bank appear more accessible to the public.
The campaign will feature four television adverts supported by extensive national press and 2,000 outdoor poster sites. The television adverts are intended to be a light hearted look at how Barclays staff help their customers. Jim Hytner, group marketing director, warned that the real challenge facing the campaign is still ahead of them: It will be when customers enter a branch, or speak to Barclays on the phone, that the true test of our brand will occur.
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